Questionnaire Analysis

QUESTIONNAIRE

In order to get a better understanding of my demographic and the kinds of things they enjoy when it comes to rap videos, I created a questionnaire to find more information about them. The questionnaire was as follows:

1. Please put your name, age, and gender.
2. What apps or websites do you listen to music on?
3. Which of the following describes you best? Pick one.  

(A digital, free spirited, creative young single)
(Someone with high aspirations but low economic status)
(An aspirational, fun seeking, active individual)
(Part of a high driving, high involvement couple) 

4. List your three favourite rappers.
5. If you chose creative, what would you change about rap videos?
6. If you chose high aspirations, why do you watch rap videos?
7. What is your favourite rap album and rap video?
8. What would you expect to see in a rap video? Does it need to be linked to the song?
9. Do you prefer rap videos to be entertaining or to have a message?
10. Do you believe we'll need a lead singer for our music video?

 ANALYSIS

To gain a greater level of understanding of the numbers that my questionnaire gave me, I have decided to analyse them. This should give me a more concise insight into what the results show me about my demographic.

This is an important question to have asked, in order to have an idea of what direction we need to take our music video in. Looking at the responses to this question, it seems that it is quite a close cut thing with regards to what people prefer; there is only a difference of 3 between the number one option and the others. However, the most common response was that people prefer a video to have a message. This is what I would have expected, considering I was expecting my demographic to be people with high aspirations. In my opinion they may want a message in a video as it gives them something to be inspired by. Therefore, when creating my video I think that we should try not to lose the message of the song. Luckily, the song is also entertaining whilst having a powerful message which could make it easy to incorporate both elements in an effective way. 

This question gave us some insight into our demographic. From the results I can see that the most common group is high aspiration, low economic status, which confirms what we expected from our demographic. As well as this, the digital, free spirited, creative young single was a group we expected to have some prominence and this is confirmed by the results. One thing I didn't expect from our results was the aspirational, fun seeking, active young demographic. However, this may be because we weren't selective enough with who we gave our answer to.  

This question was designed to help us gain an understanding of how our demographic watch music videos, and what they judge to be a successful one. Looking at the results, it appears that the majority think that a lead singer is necessary. This is arguably congruent with the high ambition demographic we have who would have idols to help drive their ambition. Therefore when we create our video, we need to consider that a lead singer is highly desirable by our audience, however there is still a large amount of people that don't see it as necessary. This leads me to think that if the final product is of a high enough standard, a lack of a lead singer isn't going to be a fundamental flaw. One limitation with these results is that we weren't specific enough with the people we gave the questionnaire to. Not everyone's favorite genre was rap and a rapper is a different kind of icon to a pop singer, particularly in the eyes of rap fans.  

To summarize, when creating our final products I think that it is clearly essential that the message of the song is not lost as this is something that the majority are open to, judging from our results. I think the positive moral message would also appeal to the high aspiration group that we have established in our questionnaire.