Next Steps Analysis

Having furthered my research into the production of my music video, I have developed the ideas previously outlined in my 'initial ideas' post. Within this post I feel that there were more vague ideas and having furthered my research I feel I can offer more concrete plans.

Setting

A setting that I would want to include within the video is a party. I feel this is a perfect place to depict excessive drinking and peer pressure. I also feel that it would create an entertaining video which was a popular response in our questionnaire. One problem with this is that it may be logistically difficult to create this realistically as some people in our social group are underage, however we could work around this problem by refilling bottles. An interesting factor would be depicting the negative side of drinking within the party atmosphere in order to stay true to the song.

Props/Iconography 

One thing that I discussed in my initial ideas post was the idea of a golden flask.

Another element I want to include is a flashback in the narrative, making it non linear. This would be on the lyrics:
"Now I done grew up 'round some people livin' their life in bottles, Granddaddy had the golden flask,"
I think portraying the powerful symbol of the golden flask would help to add depth to the character and also reinforce the message of the song with regards to drinking culture. 

Having seen that my audience like a music video to have meaning in a video, I really want to incorporate the golden flask. It would represent the value that people give to drinking despite its harm and add another layer of depth to the video.

Camera

In order to create the party atmosphere that the song demands, hand held camera work will be a necessity. The loose nature of the shot will help to communicate that people have been drinking. 

Editing 

Two things I said in my initial ideas post still remain true after researching more into our audience. These are: 

Another convention I think would be effective for the video is the screen flickering black at parts of the video that needs a fast paced feel. This is a convention of rap videos and I think it would help to create a party feel for the video when necessary.

An editing technique that we would definitely want to include is editing in time to the beat. The beat in this song is more prominent than some others and this makes it essential for this video so we don't lose the impact.

I feel that these will really help to make it an entertaining video, blending both meaning and entertainment in a way that our demographic research showed us is necessary.