Magazine Ad Research

This ad is something that contrasts strongly to the Yeezus ad that I previously looked at. In this case the artist takes prominence with the title and album name also shown clearly. Going forward, I'm not sure this is something that I will look to incorporate into our magazine ad. I think that the approach taken in the Yeezus ad is something more modern and following this would help us follow the conventions of modern rap, something that our album fits into. However looking at this ad has definitely helped to give me an understanding of the development of the genre of rap and how this is reflected in advertisements.

The ad I previously analysed

Setting and Location Research

One of the main sets that we are planning on using is a kitchen space to shoot the majority of the party scenes in our video. There is a kitchen space at college that we could use to do this, and with a bit of adjustment (such as taking down posters) we can make it look like a genuine kitchen from a home. I think that this set would definitely work and therefore we are going to be doing shooting in this set. One good thing about this set is the sides that will allow us to do the drinking shots that I've outlined in previous posts. 

Whilst not ideal as shown in the photo, the common room at the college is something that I think can be turned into a front room looking space. The chairs could resemble a sofa allowing us to create a more homely feel.

The roof is another space that we are going to look to use. One way that it will be good is for shots if the sky line as it is a good open space. We could also use it as another option for the part of the video where the character's conscience is speaking. 

The turntables and mixers shown in these two pictures would also be a good thing to incorporate into our music video to depict transitions in the song visually.  

Initial Planning - Magazine Advert

This image shows the initial ideas we had as a group for our magazine advert. One of the ideas that came up during this process was the idea of the hip flask showing spilt alcohol. I think the symbol of the hip flask is something that we want to incorporate throughout our whole project. Another idea that we had was a depiction of a city skyline; I think this would be a good idea to conform to the idea of loyalty to where you are from in the rap genre. 

Looking at a previous advert I've analysed, I think a simplistic approach to the advert could be a good idea. I like in this ad how the album cover takes prominence giving a clear idea of what it is you are going to buy. This minimalism is definitely something I'd like in incorporate in my product.  

Shooting Schedule

Having drawn up a storyboard for our video, we are now in a position to create a schedule for the filming of our video. The above image shows the dates in which we intend to film, as well as containing information on the things we'll need for each shoot. This was an important step to help us remain organised.

Storyboard

Developing upon my earlier post about our initial ideas for a storyboard, my group and I have translated this into a complete storyboard for the video we hope to create. 

These shots are for the intro of the video and also for a repeated theme we want to include in the hook of the song. One thing to note is that for the final shot the action will gradually change with each hook, with the character in the video being more drunk with every hook.

One of the most ambitious choices we have made in the video is the incorporation of a green screen shot, at a part in the song where the lyrics describe a internal conversation with the character's conscience. 

Prelim Video Feedback

In order to learn further from our preliminary video that we created, we asked people to leave feedback on the video after watching it, to let us know what could be improved upon or even what we did particularly well.  These are some of the comments we received:

The comments we got were generally positive. One of the main compliments we got was the time of our shots with the music, which is something we need to make sure we maintain going into the real thing. One piece of constructive criticism was about when the video cut out, however this should apply in the real video as we will be creating for the whole song and therefore this shouldn't be a problem. 

Props and Costume Planning

This is a list of props that we are going to need for our video. It has details for who is responsible for the prop, how we are going to get it and when we will need it.

An image of the Golden flask that we will look to use in our video.